Case Study: Nationalities Services Center improves immigrant client access with Message Agency

Nationalities Services Center modernizes its site after 100+ years with Message Agency

Nationalities Services Center, a long-standing Philadelphia-based organization supporting immigrants and refugees, faced a challenge with its outdated website. The site catered to donors rather than its primary clientele, lacked crucial translated service information, and was difficult for staff to update. NSC engaged Message Agency to redesign the site, upgrade its CMS from Drupal 7 to Drupal 9, and implement a new brand identity to better reflect its evolved stature and mission.

Message Agency reoriented the website to prioritize client needs, restructuring content around service lines and simplifying navigation with straightforward labels. They implemented essential language translation options and created a flexible framework for easy future updates. The new content strategy weaves stories of impact throughout the site to engage both clients and donors. Message Agency also provided extensive staff training and a launch communications strategy, empowering NSC to better serve its community and share its value.

Nationalities Services Center