Case Study: Leeway Foundation centers artist voices and modernizes content management with Message Agency

Leeway Foundation boosts artist storytelling and simplifies grant search with Message Agency

The Leeway Foundation, an organization supporting marginalized artists and cultural producers in the Philadelphia area, faced significant challenges with its outdated website. The cluttered and text-heavy site buried critical information, had poor mobile responsiveness, and a cumbersome backend that prevented staff from making updates. Partnering with Message Agency, Leeway sought to transform its digital presence to better center artist voices and simplify the grant application process.

Message Agency implemented a content-first, human-centered redesign. The solution included an intuitive grants search interface, rich storytelling features like video testimonials, and a flexible, user-friendly CMS that empowered Leeway staff to manage content independently. This new platform from Message Agency effectively modernized the site's look and feel, making key information easy to find and successfully amplifying the voices of the artists Leeway supports.

Leeway Foundation