Case Study: Juvenile Law Center motivates advocates with Message Agency’s issues-driven website architecture

Juvenile Law Center modernizes its site after years on life support with Message Agency

The Juvenile Law Center, a nonprofit focused on impact litigation for youth, faced challenges with an outdated Drupal website that was difficult to navigate and obscured their important content. Their site also misrepresented their role, causing confusion with legal services organizations. Message Agency was engaged to provide a strategic refresh of their brand and online presence.

Message Agency implemented a new issues-driven information architecture and content strategy to better organize and present the Center's work. This solution included a brand refresh with a more human voice and the creation of flexible landing pages to improve engagement and navigation. The redesigned site successfully clarified the Juvenile Law Center's mission and provided a flexible, extensible platform to serve their advocates for years to come.

Juvenile Law Center