Case Study: HealthSpark Foundation builds support for the social safety net with Message Agency

HealthSpark Foundation launches Here for Us campaign in Montgomery County with Message Agency

Message Agency partnered with the HealthSpark Foundation to address a significant communications challenge. The foundation needed to build public support for investments in Montgomery County's Social Safety Net, a term that is politically charged and often viewed negatively. Their goal was to educate residents and change perceptions through a new advocacy coalition and public education campaign, requiring strategic brand development and messaging.

The solution from Message Agency involved targeted research to understand antagonistic and ambivalent audience segments. They developed the "Here for Us" campaign, framing the safety net as a personal resource to build trust and engagement. This strategy included a full visual identity and collateral system for ads, billboards, and social media. While specific metrics are not provided, the campaign successfully reframed the conversation to focus on collective stability and support for all.

HealthSpark Foundation