Case Study: Girls Who Invest strengthens alumni engagement and data insights with Message Agency

Girls Who Invest boosts alumni engagement with Message Agency, driving 2,000+ logins and 400+ new partners

Girls Who Invest, a nonprofit focused on increasing diversity in investment management, faced challenges with its outdated alumni portal. The platform, characterized by a clunky user experience and data silos, made it difficult for partners to search for candidates and for alumni to engage. This prompted Girls Who Invest to partner with Message Agency for a complete rearchitecture and redesign to create a centralized hub for community and career development.

Message Agency implemented a two-phase solution. The first phase delivered foundational enhancements like redesigned profiles, improved search, and better job management. The second phase added advanced personalization, networking features, and robust data reporting tools integrated with Salesforce. The results were significant, with the redesigned portal achieving over 2,000 alumni logins and attracting more than 400 new partners within 18 months of its launch.

Girls Who Invest