Case Study: Debt Free Justice launches a national advocacy brand and website with Message Agency

Debt Free Justice launches brand and website with Message Agency, then adds 2 research-informed site updates

Debt Free Justice, a national coalition aiming to end juvenile justice fines and fees, approached Message Agency to establish its brand and website. As a new entity, its challenge was to build credibility, create a unified voice for a large coalition, and raise public awareness of a little-known issue, all while operating with limited initial size and a commitment to inclusivity.

Message Agency developed the Debt Free Justice brand identity and a website that served both the general public and professional advocates. The solution included a public education site and a gated portal for advocates to share resources. Following the launch, Message Agency conducted audience research to optimize outreach and made ongoing website updates to better feature national work, helping the campaign grow its support and effectively connect advocates across the country.

Debt Free Justice