Case Study: 37 Interactive Entertainment cuts game asset modeling time by 50% with Meshy

37 Interactive Entertainment cuts modeling time by 50% with Meshy

37 Interactive Entertainment, a global game development and publishing company, faced significant production bottlenecks due to its labor-intensive 3D modeling workflow. The studio's reliance on manual high-poly sculpting was cumbersome, time-consuming, and resulted in high labor costs, slowing the turnaround from concept art to a usable 3D asset. To address this, they integrated Meshy's Image-to-3D AI generation tool into their pipeline.

By using Meshy for rapid prototype validation and a novel part-based generation approach for complex assets, the studio achieved remarkable results. Meshy helped cut modeling time by 50% on simpler titles and reduced the high-poly sculpting workload by 30-40% on complex projects. The part-based method achieved a 60% or higher high-poly completion rate, allowing artists to start from a highly advanced base model and dramatically accelerating production.