Case Study: USGA increases reach and engagement for the US Open Trophy Tour with Meshh

USGA - Customer Case Study

The USGA needed to increase awareness and ticket sales for its US Open Golf Championship. To meet this challenge, they partnered with Meshh to send the US Open Trophy on a multi-stop experiential tour.

Meshh implemented a solution to collect analytics at each tour stop to measure performance. This provided the USGA with crucial insights, allowing them to determine that street fairs maximized overall reach while auto dealerships delivered deeper engagement. By leveraging Meshh's data, the USGA could strategically evaluate the tour's effectiveness for both their brand and sponsors.

USGA