Case Study: Sportradar improves exhibition stand engagement insights with Meshh spatial analytics

Sportradar - Customer Case Study

Sportradar engaged Meshh for the third consecutive year to measure the effectiveness of its exhibition stands at global conferences. The challenge was to understand visitor behavior, including dwell times and frequency, across various zones on the stand to refine their marketing approach and prove return on investment.

Meshh deployed multiple sensors throughout the Sportradar stand to capture detailed analytics on visitor traffic and engagement. The solution provided high-level data that revealed consistently high-quality engagement with above-average dwell times. This data was used to continually refine the consumer journey and, crucially, to justify increased marketing investment by proving ROI to executives.

Sportradar