Case Study: Sony measures tradeshow engagement with Meshh spatial analytics

Sony - Customer Case Study

Sony collaborated with Meshh to tackle the challenge of measuring delegate engagement across their stand during the 4-day Mobile World Congress. The goal was to accurately track visitor behavior in key product demonstration zones to better understand their activation metrics.

Meshh implemented its sensor technology throughout the Sony stand to track visitor flow and engagement. The solution provided Sony with detailed analytics on popular zones and peak times, enabling them to calculate the percentage of overall attendees who engaged with their stand and perform a day-by-day analysis.

Sony