Case Study: Renault boosts pop-up retail insights with Meshh spatial analytics

Renault - Customer Case Study

Renault sought to amplify the reach of a pop-up store within its EV Experience Centre. The challenge was to measure the effectiveness of a new promotional space in the main thoroughfare at driving visitor traffic to the primary store location.

To address this, Meshh deployed sensors at both areas to capture footfall and visitor journey data. The solution from Meshh successfully quantified how the promotional space drove interest to the pop-up store and provided metrics on the average time it took for visitors to move between the two locations. This data proved the value of the promotional installation.

Renault