Case Study: Horizon Sports & Experiences boosts fan engagement insights with Meshh

Meshh helps the Los Angeles Rams understand engagement around their Rams On The 1 Tour

Horizon Sports & Experiences partnered with spatial analytics provider Meshh to address a challenge for a beauty sponsor at the Women's Champions Classic basketball event. The sponsor needed to understand if their experiential activation would effectively engage sports fans, a demographic they did not typically market to in such a venue.

Meshh deployed two sensors throughout the activation footprint to analyze fan behavior. This solution provided key insights into traffic flow and engagement levels, benchmarking the activation's performance against similar events. The results were highly positive, with Meshh reporting that 55.9% of passing fans engaged with the activation, spending an average of 19 minutes per visit, and 67% interacted with multiple brand touchpoints.

Horizon Sports & Experiences