Case Study: Los Angeles Rams measure fan engagement across a Southern California tour with Meshh

Meshh helps the Los Angeles Rams understand engagement around their Rams On The 1 Tour

The Los Angeles Rams faced the challenge of measuring the effectiveness of their "Rams On The 1" pop-up tour across Southern California. They needed to analyze fan engagement at four different locations to establish benchmarks and understand the overall impact of their activations. To address this, the team partnered with vendor Meshh and utilized their spatial analytics technology.

Meshh implemented its solution by deploying a sensor at each of the four tour stops to collect precise data on fan interactions. The results provided the Rams with valuable insights, including an average engagement time of 15 minutes per fan and a high conversion rate of 31.8%, meaning one in three passers-by interacted with the activation. Meshh's analysis enabled the Rams to compare performance across locations and provided actionable recommendations to optimize future fan experiences.

Los Angeles Rams