Case Study: NBCUniversal boosts sponsor and fan engagement insights with Meshh

Meshh helps NBCUniversal validate a brand-new event format at Bravo Fan Fest in Miami, Florida

NBCUniversal engaged Meshh to measure the effectiveness of sponsorships and understand fan engagement at the new Bravo Fan Fest Miami event. The challenge was to gain data-driven insights into attendee behavior in a new venue and event format to help attract future brand partners for experiential events.

Meshh deployed 20 spatial analytics sensors throughout the venue to track fan movement and engagement across key touchpoints, including sponsor activations and stage programming. The solution provided NBCUniversal with a performance comparison of sponsors, identified the most impactful programming, and delivered a comprehensive view of the attendee journey. Key results showed that fans spent an average of 5.25 hours on-site, and 45.2% of all engagement impressions were with sponsored assets, demonstrating high brand partner engagement.

NBCUniversal