Case Study: Impact XM boosts event engagement insights with Meshh

Meshh helps Impact XM and their clients understand reach and engagement across a variety of events

Impact XM, an experiential marketing agency, leveraged Meshh's spatial analytics to gain granular insights into visitor behavior at their client activations. Their challenge was to accurately measure engagement across various product areas, meeting rooms, and ancillary events at conferences and tradeshows, moving beyond traditional metrics like lead capture to validate success and optimize layouts.

Meshh implemented its sensor technology across over 70 activations in a single year, providing custom analytics and API access. The solution delivered key insights into product engagement, attendee flow, and event ROI, leading to a measurable 26% increase in dwell times compared to industry benchmarks. Meshh enabled Impact XM to use data-driven storytelling to demonstrate value to their own clients and make informed decisions to improve future events.

Impact XM