Case Study: Ford improves activation insights with Meshh spatial analytics

Meshh helps Imagination and Ford understand engagement across auto shows and branded pop-up events

The customer, Imagination representing Ford, wanted to analyze visitor engagement and behavior at various auto shows and pop-up events where they showcased new vehicles. Their challenge was to understand which product areas attracted the most attention and how consumer paths, especially in relation to test drive areas, could be measured. They turned to vendor Meshh and its Spatial Analytics technology to gain these insights.

Meshh implemented its solution by deploying sensors at seven key touchpoints throughout Ford's activation footprint to track consumer movement and dwell times. This allowed for detailed cohort analysis, such as comparing the behaviors of EV-interested visitors versus non-EV visitors. The results provided actionable insights, including that 32% of attendees first engaged with an EV product and that visitors engaged with nearly four individual zones on average. Meshh's data enabled Imagination and Ford to measure the success of their activations and understand visitor flow with concrete metrics.

Ford