Case Study: Chevron improves Houston Marathon expo engagement and dwell time with Meshh

Meshh helps Chevron understand the impact of their title sponsorship at the Houston Marathon

The customer, Chevron, partnered with their agency Momentum to measure their activation at the Houston Marathon expo. The challenge was to analyze visitor behavior at four different touchpoints, improve year-over-year flow for an area that generated significant queues, and understand how the activation's changing location affected exposure and engagement. They employed Meshh's spatial analytics service to address this.

Meshh deployed sensors at the same four touchpoints over three years. Their analysis provided insights into visitor paths, queue times, and engagement. This data-driven approach allowed Chevron and Momentum to optimize the activation layout and staffing. The results were significant: Meshh measured an 85% engagement rate across touchpoints in 2025, a 9% increase from 2023, and an average dwell time increase of 3.5 minutes over the same period.

Chevron