Case Study: Lexus measures retail activation ROI with Meshh

Lexus - Customer Case Study

The automotive brand Lexus faced a challenge in measuring the visual impact and effectiveness of its experiential marketing stands, which traveled to various UK shopping centers and festivals. To understand visitor engagement and brand exposure, they partnered with the vendor Meshh and deployed its sensor technology.

Meshh implemented discreet sensors at the activations and local dealerships to gather data. The solution provided Lexus with a comprehensive breakdown of visitor behavior, including engagement levels and brand exposure. Critically, Meshh's data enabled attribution modeling by revealing which activations drove footfall to dealerships. This allowed Lexus to measure ROI for each event, compare performance across locations, and evaluate the impact of its marketing expenditure.

Lexus