Case Study: LEGO drives store footfall from experiential activations with Meshh

LEGO - Customer Case Study

The customer, Lego, needed to measure the effectiveness of their experiential activations for The LEGO Movie 2 release. Their challenge was to prove the return on investment by tracking how the tour drove footfall to nearby retail stores and to understand its success against key performance indicators.

The vendor, Meshh, deployed sensors at the activations and in the stores to gather data. This solution allowed them to measure footfall and track the movement of people between locations. Meshh provided detailed metrics that proved the activations' success and demonstrated their impact on driving store visits, enabling Lego to report on ROI to their stakeholders.

Lego