Case Study: Hyundai gains stand engagement insights with Meshh spatial analytics

Hyundai - Customer Case Study

Hyundai wanted to understand the impact of a new stand design and the introduction of the Hyundai Kona SUV on driving footfall and to justify their event spend at the Caravan, Camping and Motorhome Show. To address this challenge, they partnered with the vendor Meshh for spatial analytics.

Meshh implemented its sensor technology on the exhibition stand to track and report on key engagement metrics. The solution provided Hyundai with data on conversion rates, visitor numbers, and peak engagement hours. The results showed that 52% of engaged visitors spent more than 15 minutes at the stand, with an overall high average dwell time of 25 minutes. Meshh’s analytics successfully quantified the stand's performance, justifying the design spend by demonstrating strong visitor attraction and engagement.

Hyundai