Case Study: PGA Tour improves fan movement insights with Meshh Spatial Analytics

How Meshh helps the PGA Tour understand fan behavior at key Tour events

The PGA Tour sought to understand how visitors move and spend their time across its event courses. They needed granular data on fan paths, dwell times at different areas, and overall engagement patterns to make informed operational and commercial decisions. To tackle this challenge, they partnered with Meshh and leveraged its Spatial Analytics platform.

Meshh implemented a network of sensors at multiple tournament stops to track visitor behavior. The solution provided insights into traffic flows, comparative engagement across events, and the performance of hospitality areas. This data established critical benchmarks for the PGA Tour to measure and improve year-over-year fan experience. Meshh's analytics enabled the customer to make data-driven decisions to optimize the event layout and maximize visitor engagement.

PGA Tour