Case Study: Delta optimizes holiday pop-up engagement with Meshh Wi-Fi analytics

How Meshh helps Delta airlines understand traffic and engagement at their Delta Wifi Sync Pop-Up in NYC

Delta, a major airline, wanted to measure consumer engagement and optimize future programming at its holiday pop-up event in New York City. The challenge was to understand how effectively the activation converted passerby traffic, how long people stayed, and when traffic peaked to guide staffing and campaign design.

The solution was implemented by Meshh using their Wi-Fi analytics to capture detailed spatial data. This provided Delta with valuable insights, including an 11% conversion rate of passerby traffic and an average dwell time of 9 minutes and 15 seconds per engaged visitor. The data on traffic patterns also helped Delta plan for future staffing and programming, with the activation drawing hundreds of visitors per hour and generating over 35,000 unique impressions.

Delta