Case Study: Formula E achieves deeper fan experience insights with Meshh Spatial Analytics

Formula E - Customer Case Study

Formula E partnered with spatial analytics firm Meshh to better understand footfall and fan behavior across its 2022 racing season. The challenge was to gain data-driven insights into crowd flow, measure the impact of sponsor activations and entertainment zones, and identify operational improvements to enhance the overall fan experience.

Meshh deployed its sensors across race circuits to track visitor movement and engagement. The solution provided high-level footfall metrics, analysis of the E-Village, and programming recommendations for distinct fan clusters. The data delivered ROI to partners, helped alleviate congestion, and provided the foundational insights necessary to optimize the fan experience for the following season.

Formula E