Case Study: Dentsu achieves measurable brand exposure and ROI with Meshh spatial analytics

Dentsu - Customer Case Study

The customer, Dentsu, faced the challenge of measuring brand exposure and return on investment for Nivea’s summer tour across the UK. They needed to quantify the effectiveness of the mobile activations in various locations over two campaign years. To address this, they partnered with the vendor, Meshh, which provided spatial analytics through sensor technology installed on the campaign vans.

Meshh implemented sensors on the touring vans to capture audience data across 36 destinations over three months. The solution delivered valuable insights into footfall, engagement rates, and the impact of external factors like weather, enabling Dentsu to optimize the tour schedule. The data provided by Meshh directly measured ROI, determined the conversion rate of passersby into engaged participants, and fed into a larger campaign measurement piece for the client.

Dentsu