Case Study: Brookfield Place gains visitor engagement insights with Meshh spatial analytics

Brookfield Place - Customer Case Study

Brookfield Place sought to gather critical performance data for its 2019 Light Up Luminaries retail installation to better fuel future corporate and brand partnerships. The challenge was to measure visitor engagement and footfall in the complex environment of lower Manhattan without disrupting the event’s aesthetics.

The vendor, Meshh, implemented a solution by deploying semi-permanent sensors across eight key locations for a six-week period. This strategic placement allowed Meshh to collect data on visitor behavior, including engagement by time of day and differences between new and repeat visitors. The analysis provided Brookfield Place with invaluable insights into weekly engagement patterns and comparative data against previous events, enabling more informed and data-driven decisions for future partnerships.

Brookfield Place