Case Study: Bose achieves clearer event performance insights with Meshh spatial analytics

Bose - Customer Case Study

Bose launched a tour to promote its new Frames sunglasses and needed to measure its success. The company's challenge was to establish consistent reporting metrics to understand which tour locations generated the most brand exposure and engagement. Bose partnered with Meshh to gain these insights using spatial analytics.

Meshh installed its sensors in the two activation trucks traveling across North America. This implementation provided Bose with real-time data on visitor behavior and engagement at each stop. The Meshh solution simplified reporting, allowing the team to optimize future location selections and programming, effectively comparing ROI across the entire multi-leg tour.

Bose