Case Study: Advertising Week improves event engagement insights with Meshh spatial analytics

Advertising Week - Customer Case Study

Advertising Week partnered with spatial analytics provider Meshh to measure visitor behavior at their New York event. The challenge was to capture data on attendee engagement to help improve future event planning and demonstrate value to sponsors.

Meshh deployed 30 sensors across key areas of the event to analyze visitor patterns. The solution provided insights that optimized speaker scheduling and gave sponsors valuable feedback on brand engagement. As a result, Meshh equipped Advertising Week with behavioral data to enhance their sales pitches and secure future sponsor investment.

Advertising Week