Case Study: Visit Baton Rouge drives tourism recovery and visitor engagement with MESH

Visit Baton Rouge drives 1.3 billion impressions and 68% more traffic with MESH

Visit Baton Rouge, the city's tourism bureau, faced the significant challenge of reopening the city to travelers after the COVID-19 pandemic brought tourism to a complete standstill. The challenge for vendor MESH was to devise a strategy to bring people back and restore the vital tax revenue that the tourism industry generates.

MESH implemented a creative digital strategy that shifted the perspective to showcase the authentic local experience. The campaign used a user-generated content approach through social channels to present a vibrant and whimsical picture of life in Baton Rouge. The solution by MESH was highly successful, yielding 1.3 billion impressions and driving significant increases in website traffic, including a 68% rise in new users. Visitors also spent twice as long engaging with the site's content.

Visit Baton Rouge