Case Study: Mary Bird Perkins exceeds $25M fundraising goal with MESH

Mary Bird Perkins exceeds $25M major gift goal two years early with MESH

Mary Bird Perkins Cancer Center aimed to become the premier cancer care destination in the Gulf South and faced the challenge of launching a major gift initiative to raise $25 million. They partnered with vendor MESH for creative, digital, and strategy services to achieve this goal.

MESH developed the "Take the Fight Forward" initiative, creating a comprehensive campaign that included a donor video, event materials, a case statement brochure, a microsite, and targeted social media. The solution implemented by MESH was highly successful, helping the cancer center exceed its $25 million fundraising goal two years ahead of schedule.

Mary Bird Perkins