Case Study: LWCC advances Louisiana loyalty and community impact with MESH

LWCC launches Louisiana Loyal with MESH and funds $1.1 million in grants

LWCC, a Louisiana-based workers' compensation corporation, sought to solidify its purpose of helping the state thrive and elevate its brand position. The company partnered with vendor MESH for a comprehensive branding, creative, digital, and strategy initiative to bring this mission to life.

MESH developed the "Louisiana Loyal" movement, creating a new logo mark that fused LWCC's identity with the state pelican. The solution included an anthem video and onboarding materials. This work led to the launch of an LWCC foundation that funded over $1.1 million in grants and provided critical support during COVID-19, powerfully demonstrating the new brand commitment.

LWCC