Case Study: GCP Applied Technologies improves website usability with MESH

GCP Applied Technologies boosts users 10% with MESH

The customer, GCP Applied Technologies, faced a challenge with its website, which failed to convey the company's global scale and presented difficulties for users seeking detailed product information. The site's functional messaging also did not align with the company's new aspirational voice, and it lacked the necessary accessibility for a diverse user base. MESH was engaged to address these UX/UI issues.

MESH analyzed user data to redesign the site's navigation and information architecture, creating a new structure that better reflected the organization of GCP's products. The vendor also redesigned the document library for easier filtering and sorting. Following the launch, the site saw a 10% increase in users year over year and a decrease in session duration, indicating people found the resources they needed more quickly.

GCP Applied Technologies