Case Study: Gabby & Summer Classics boosts email engagement with MESH

Gabby & Summer Classics boosts open rates 172% with MESH

Gabby & Summer Classics, a purveyor of luxury indoor and outdoor furniture, needed to overhaul its email strategy to stand out in a saturated market. Their challenges included migrating platforms, increasing engagement, and managing a high volume of promotional sends. They partnered with vendor MESH for an email marketing solution.

MESH implemented a new strategy utilizing A/B testing and engagement data, restructuring templates for three distinct weekly sends. They migrated the customer to a new platform integrated with their CRM and implemented multiple automated email journeys. The results were significant, with MESH achieving an average open rate increase of 172% and a click rate increase of 197.5% across over 13.6 million emails sent.

Gabby & Summer Classics