Case Study: Gabby Furniture and Summer Classics boost email revenue with MESH

Gabby Furniture and Summer Classics boost email revenue 215% in 6 months with MESH

Gabby Furniture and Summer Classics, makers of high-end indoor and outdoor furniture, needed a new digital strategy to connect with consumers and showcase their products online, moving beyond their traditional showroom model. The vendor MESH developed the Livable Luxury campaign to address this challenge.

MESH implemented a solution using cinematic storytelling to highlight the brands' craftsmanship and authenticity, exemplified in "The Art of Upholstery" video. This was supported by a renewed email campaign. The results were significant, with email open rates increasing by over 65% and the average online order value rising by 25%. Most impressively, total email revenue increased by nearly 215% within six months.

Gabby Furniture and Summer Classics