Case Study: Don's Seafood increases sales by 25% with MESH brand rebranding

Don's Seafood boosts sales 25% with MESH

Don's Seafood, a local family-favorite restaurant with over 80 years of history in South Louisiana, faced the challenge of refreshing its strong legacy brand to lead it into the future. The vendor MESH was tasked with recreating the brand through a process involving branding, creative, digital, and strategy services.

MESH developed a new brand position, logo, and "Part of the Family" tagline, supported by a comprehensive go-to-market strategy. The solution included a fresh visual and verbal identity launched across billboards, social media, a redesigned website, print, and various branded collateral. As a result of this rebranding and media campaign, Don's Seafood achieved a 25% increase in sales over a three-year period.

Don's Seafood