Case Study: Wandera achieves 42% share of voice with Merritt Group's data-driven PR and media outreach

Wandera boosts share of voice to 42% with Merritt Group

The customer, Wandera, a zero trust cloud security company, faced the challenge of low brand visibility in a mature market, making them relatively unknown compared to their competitors. They enlisted the vendor, Merritt Group, to help increase their share of voice and brand awareness through its MG Marketing Services.

Merritt Group implemented an aggressive media strategy focused on building strong Tier 1 relationships and data-driven storytelling. This solution secured the customer a 42% share of voice, a massive increase from the previous 9%, resulting in a 356% quarter-over-quarter increase in coverage and establishing them as a mobile security leader.

Wandera