Case Study: Menlo Security accelerates DoD growth with Merritt Group's ABM campaign

Menlo Security builds $1.7M pipeline in 6 months with Merritt Group

Menlo Security, a provider of secure web gateway solutions, faced the challenge of scaling its core business with the Department of Defense and expanding into other key federal agencies after winning a DISA contract. They engaged Merritt Group, which employed its MG Digital and MG Marketing Services to execute a targeted federal marketing plan.

Merritt Group implemented a six-month account-based marketing campaign to raise brand awareness and drive pipeline growth. The solution saturated key agencies, resulting in over 500,000 impressions and 150+ marketing qualified leads. Merritt Group's campaign contributed to a $1.7 million pipeline, secured key deals, and drove an additional 1.1 million DoD user adoptions to grow Menlo's original contract.

Menlo Security