Case Study: InnoCaption doubles app downloads with Merritt Group

InnoCaption doubles app downloads in 2 months with Merritt Group

Innocaption, a provider of a mobile app for real-time captioning for the deaf and hard of hearing community, hired Merritt Group to increase product awareness, boost app downloads, and grow its user base. The challenge was to develop a refreshed brand and execute a comprehensive digital and PR program to achieve these goals.

Merritt Group implemented a solution that began with new branding and an updated message. The team then launched a brand awareness campaign targeting media outlets and deployed programmatic, search, and social advertising on Facebook and Instagram. This strategy generated a click-through rate as high as 4.17% and a cost-per-click of just $0.79. As a result, Merritt Group helped Innocaption double its app downloads and signups within just two months of the launch.

Innocaption