Case Study: Huntress achieves cybersecurity brand visibility with Merritt Group

Huntress boosts cybersecurity visibility 375% with Merritt Group

The cybersecurity company Huntress faced a challenge of low brand visibility and media traction, primarily within the channel press. To expand its reach and become a recognized leader, Huntress turned to the vendor Merritt Group for its PR service to provide strategic positioning and outreach.

Merritt Group implemented a strategy to dramatically increase Huntress's share of voice, establish the company as a knowledge source, and secure a home for it in top-tier media. The results were a 375% increase in share of voice against large competitors in one quarter and over 500 high-profile media placements the following year, successfully transforming Huntress into a household name.

Huntress