Case Study: Avizia captures 500+ leads and major press coverage with Merritt Group

Avizia captures 500+ leads and major press coverage with Merritt Group

The customer, Avizia, a provider of telemedicine services, needed to raise its brand awareness and accelerate sales growth. They turned to the vendor, Merritt Group, for a cross-channel media campaign.

Merritt Group developed a premium content asset and a supporting paid and earned media strategy. This solution captured over 500 qualified leads with a 36% conversion rate and secured major press coverage. Merritt Group also helped drive a significant increase in organic website traffic for the client.

Avizia