Case Study: ATPCO launches a refreshed flight shopping brand with Merritt Group

ATPCO launches a refreshed brand in 8 months with Merritt Group

The customer, ATPCO, a technology company that provides data to airlines and travel retailers, acquired RouteHappy and faced the challenge of revising its messaging and brand from the ground up to unify the two entities. The vendor, Merritt Group, was brought on to assist with this rebranding effort using its MG Studio and MG Marketing Services.

Merritt Group developed a new, combined story and a completely revised visual brand to differentiate ATPCO in the market. The vendor then successfully launched this refreshed brand at ATPCO's annual Elevate user conference. As a result of this collaboration, a refreshed brand was developed and launched in eight months, 20 market-focused assets and templates were created, and the project earned a Platinum Hermes Creative Award.

ATPCO