Case Study: Weight Watchers of Greater Miami, Inc. achieves an efficient, secure franchise sale with Merrill Corporation (DataSite)

Merrill DataSite drives efficient sale of valuable franchise

Weight Watchers of Greater Miami, a franchise with nearly 50 years of history, put the business up for sale and tasked CFO and part owner Norma Fernandez with assembling and managing a virtual data room—despite having no prior M&A or VDR experience. Their law firm recommended Merrill DataSite to simplify document management and secure the sale process.

Merrill provided an easy-to-use, secure VDR plus a dedicated project manager who delivered personalized training and 24/7 support. DataSite’s automated upload and organization tools, flexible permissions and robust security centralized deal documents and buyer access, helping Fernandez navigate the process confidently and ultimately close the sale back to Weight Watchers International.

Weight Watchers of Greater Miami, Inc

Norma Fernandez

CFO