Case Study: a major FMCG company achieves optimum product pricing with Merren's customised WhatsApp survey solution

Merren Steals The Show With a Customised Solution For Product Price Point for FMCG Major

A major FMCG company needed to quickly determine the optimum price for a new product. Their challenge was conducting a quantitative survey with a hard-to-reach target group: women aged 25-45 from the lowest socioeconomic groups in three Indian states who had no online presence and shied away from face-to-face interactions. The vendor, Merren, was tasked with finding an effective engagement method.

Merren implemented a fully-automated, WhatsApp-routed survey that used rich media and voice recordings in Hindi to successfully engage the audience. This solution, which respected their privacy and didn’t require reading, achieved a Merren delivered the responses from 300 participants in just five days, enabling the client to finalize the product’s price point within the required timeframe and budget for the upcoming festival season.