Case Study: Winn Grips Drives Engaging Golf Broadcast Campaigns with Merit/Andrew

Winn Grips sells out for the year with Merit/Andrew

Winn Grips, an innovator of advanced golf grips, needed a creative partner to develop broadcast campaigns that would break the mold of typical golf advertising. They partnered with Merit/Andrew for a comprehensive service encompassing strategy, content creation, production, and post-production to introduce their DriTac line and new D2R rubber grip.

Merit/Andrew developed a series of cinematic and humorous TV spots centered on the unique "feel" of the grips, including the "Feel of the Game," "Grip It," and "Caddy" campaigns. The solution successfully differentiated the brand with a bold, creative identity. As a result of this work, Winn Grips' grips sold out for the year.

Winn Grips