Case Study: Health Net builds a full-funnel California campaign with Merit/Andrew

Health Net runs a three-year California campaign with Merit/Andrew

Health Net, a health insurance provider, sought a creative production partner to develop a comprehensive new marketing campaign for California. They tasked the vendor, Merit/Andrew, with creating a full content package that spanned television, digital, print, and out-of-home advertising to better connect with their audience.

Merit/Andrew developed the "Journey" campaign, anchored by a brand anthem TV spot that emphasized covering people through every phase of life. The solution included modular creative assets for various channels like Medicare and Medi-Cal. The campaign was highly successful, beating testing expectations and launching with a major Super Bowl ad buy. Health Net was thrilled with the collaboration and the results achieved over the three-year partnership.

Health Net