Case Study: Delta Health Alliance creates a lasting medical workforce in the Mississippi Delta with Merit

Creating a lasting community of medical professionals in the Mississippi Delta region

Delta Health Alliance, a non-profit coalition in the Mississippi Delta, faced the challenge of curbing unemployment by connecting healthcare and early childhood education graduates from local schools with relevant job opportunities. They needed to retain skilled talent in the region but were hindered by legacy communication methods that failed to effectively reach qualified candidates.

The vendor Merit implemented its verified identity platform to directly connect recently-graduated professionals with top regional employers. The solution allowed potential employers to verify candidate credentials and match them to in-demand positions. Results included a 70% Merit acceptance rate within the first week and 30-50% clickthrough rates on Opportunity Digest emails, successfully helping to build a durable medical community in an underserved area.

Delta Health Alliance

Allison Washington

Associate Vice President of Community Outreach