Case Study: St. Lawrence University boosts engagement with Merit Pages

St. Lawrence University - Customer Case Study

St. Lawrence University, working with Merit Pages, was looking to strengthen its higher education marketing efforts and make its communications more effective. Vice President for University Communications Paul Redfern added Merit Pages’ trusted marketing platform to the university’s marketing mix to help showcase student achievements and improve outreach.

With Merit Pages, St. Lawrence University published 33 achievements in one year, averaging one hour of usage per month. The results included an 86% student open rate, 44,934 impressions, 2.54 million page views, and strong social engagement, including 4,389 individual story interactions and 7,668 social actions, showing clear impact from Merit Pages’ platform.

St. Lawrence University

Paul Redfern

Vice President for Communications