Case Study: Northwest Mississippi Community College boosts PR reach and engagement with Merit Pages

Northwest Mississippi Community College drives 8.9K Facebook shares with Merit Pages

Northwest Mississippi Community College faced the challenge of reaching its diverse student body and local communities across a wide geographic area with a small PR and marketing team. To streamline its outreach and celebrate student achievements more effectively, the college turned to Merit Pages and its software service.

Using Merit Pages, the college automated and personalized the distribution of news stories about student accomplishments to targeted local media outlets, high schools, and elected officials. This solution significantly enhanced engagement, resulting in 8.9K Facebook shares, a 77% student open rate, and over 46K page views for their stories in 2023. Merit Pages transformed the college's PR strategy by centralizing media and dramatically extending its reach and impact.

Northwest Mississippi Community College