Case Study: Miami University boosts student engagement with Merit Pages

Miami University - Customer Case Study

Miami University used Merit Pages to support Carole Johnson’s hometown news communication strategy and keep students, families, and other audiences informed about achievements and updates. The challenge was to efficiently publish and distribute news in a way that drove engagement and extended the reach of university communications.

Using Merit Pages, Miami University published 37 achievements in one year and averaged 30 minutes of usage per month. The results included an 84% student open rate, 339,442 impressions, 26.3M page views, and strong social engagement, with 2.4K student updates, 78.5K social actions, 343 high school interactions, and 1.7K government interactions.

Miami University

Carole Johnson

Assistant Director Of University News & Communications