Case Study: Bucknell University drives hometown news engagement with Merit Pages

Bucknell University - Customer Case Study

Bucknell University wanted a better way to distribute hometown news and added Merit Pages to its marketing mix. The university used Merit Pages’ platform to help share student achievements and reach audiences more effectively.

With Merit Pages, Bucknell University published 8 achievements over 1 year and averaged 30 minutes of usage per month. The results included a 98% student open rate, 60,498 impressions, 1.26M page views, 4,004 individual stories, 3,991 social actions, and engagement across 21 high schools.

Bucknell University

Mike Ferlazzo

Director of Media Relations