Case Study: Bloomsburg University of Pennsylvania boosts hometown news distribution with Merit Pages

Bloomsburg University Of Pennsylvania - Customer Case Study

Bloomsburg University of Pennsylvania wanted a better way to distribute hometown news and student achievements as part of its marketing mix. To support that goal, the university used Merit Pages, a platform for hometown news distribution.

With Merit Pages, Bloomsburg University of Pennsylvania published 37 achievements over one year and averaged 30 minutes of usage per month. The results included an 89% student open rate, 79,765 impressions, 10.7M page views, and strong social media engagement, including 3.2k student updates, 31.8k social actions, 61 high school interactions, and 175 government interactions.

Bloomsburg University Of Pennsylvania

Tom Mcquire

Director Of Media Relations And Content Strategy